About Us

About Us

Welcome to ALT Forged Wheels, where innovation meets passion and quality is paramount.

Founded by CEO Mike C., ALT Forged is the combination of 15 + years of dedication to the automotive industry. Mike’s journey began at just 16 years old, working in his father’s garage. There, he managed eBay listings, grew his business skills, and developed an entrepreneurial mindset. Over the years, Mike expanded his expertise by working with many well known wheel manufacturers in Los Angeles as a website developer, photographer, sales representative, and customer service agent.

Through these roles, Mike developed a deep understanding of customer needs and industry shortcomings. He saw an opportunity to create something extraordinary—a line of wheels that combines premium quality, innovative aggressive designs, and affordability.

With this vision, ALT Forged Wheels was born. Our designs are crafted in California, blending style and performance with precision engineering. Each wheel is the result of countless hours of research, design, and fitment testing to ensure it meets the highest standards. We’re not just selling wheels; we’re turning your automotive dreams into reality.

At ALT Forged, we are committed to making the wheel industry better, one set of wheels at a time. Our mission is to provide you with a product that exceeds expectations in quality and value, backed by years of industry experience and a genuine passion in the wheel industry.

Thank you for trusting us to be a part of your journey. We stand behind every wheel we make—because we believe in doing it once and right.

ALT Forged Wheels – Built with Passion, Designed for Performance.